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Belgrade, Serbia

Insights.

Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting massive...

Here's where you're losing people if building an insurance comparison tool

If you're building an insurance comparison tool, you might think it's a simple one—a questionnaire and the quotes at the end...

How to use gamification to increase user engagement

How many times did you check how many likes you got on your latest Instagram post? Too many, probably...

I lost clients, teeth, and almost my ability to walk. Or what 2025 taught me

Just in one year I heard a doctor use Multiple sclerosis and my name in the same sentence. My tooth fell out and I almost got no work. I felt lonely, broke, and devastated. What was about to come...

Don’t just stand there and nod

A few years ago, I was sitting in a small café near my office. The owner, who was also the waiter, came over to take my order.

“Can I get an espresso with cold milk?” I asked.“No, you can’t,” he replied casually, catching me off guard. I stared at him, a bit surprised...

Nobody’s listening to the users

As human beings, we’re all prone to biases — confirmation bias being one of the most notable. It affects communication with clients and can deeply impact product development, especially in the early stages when startups are striving for product-market fit...

Draw the line

You’ve just started a project with a new client, and there’s excitement in the air. It’s a big client, and expectations are high. Naturally, you want to present yourself and your team in the best possible light. There are small disruptions in the workflow now and then, but you choose to ignore them...

Will AI wipe out all the designers?

Will AI wipe out all the designers? Did Photoshop make them obsolete? Back in the day, it opened the door for folks without a design background to jump into a new career. Anyone could start designing flyers or brochures. You didn’t need to know much about typography or be good at drawing. All you needed was the software — or at least, that’s what people thought...

Subscribe to the free insight emails

join newsletter

Contact

hello@nikola.design

Follow me

Based in

Belgrade, Serbia

Insights.

Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users...

Here's where you're losing people if building an insurance comparison tool

If you're building an insurance comparison tool, you might think it's a simple one—a questionnaire and the quotes at the end...

How to use gamification to increase user engagement

How many times did you check how many likes you got on your latest Instagram post? Too many, probably...

I lost clients, teeth, and almost my ability to walk. Or what 2025 taught me

Just in one year I heard a doctor use Multiple sclerosis and my name in the same sentence. My tooth fell out and I almost got no work. I felt lonely, broke, and devastated. What was about to come...

Don’t just stand there and nod

A few years ago, I was sitting in a small café near my office. The owner, who was also the waiter, came over to take my order.

“Can I get an espresso with cold milk?” I asked.“No, you can’t,” he replied casually, catching me off guard. I stared at him, a bit surprised...

Nobody’s listening to the users

As human beings, we’re all prone to biases — confirmation bias being one of the most notable. It affects communication with clients and can deeply impact product development, especially in the early stages when startups are striving for product-market fit...

Draw the line

You’ve just started a project with a new client, and there’s excitement in the air. It’s a big client, and expectations are high. Naturally, you want to present yourself and your team in the best possible light. There are small disruptions in the workflow now and then, but you choose to ignore them...

Will AI wipe out all the designers?

Will AI wipe out all the designers? Did Photoshop make them obsolete? Back in the day, it opened the door for folks without a design background to jump into a new career. Anyone could start designing flyers or brochures. You didn’t need to know much about typography or be good at drawing. All you needed was the software — or at least, that’s what people thought...

Subscribe to the free insight emails

join newsletter

Contact

hello@nikola.design

Follow me

Based in

Belgrade, Serbia

Insights.

Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users...

Here's where you're losing people if building an insurance comparison tool

If you're building an insurance comparison tool, you might think it's a simple one—a questionnaire and the quotes at the end. Your job is basically to make people understand and feel confident making decisions about complex stuff...

How to use gamification to increase user engagement

How many times did you check how many likes you got on your latest Instagram post? Too many, probably. The more likes we get, the better we feel. And although we know it's a trap — we still can't resist the feeling.

I lost clients, teeth, and almost my ability to walk. Or what 2025 taught me

Just in one year I heard a doctor use Multiple sclerosis and my name in the same sentence. My tooth fell out and I almost got no work. I felt lonely, broke, and devastated. What was about to come...

Don’t just stand there and nod

A few years ago, I was sitting in a small café near my office. The owner, who was also the waiter, came over to take my order.

“Can I get an espresso with cold milk?” I asked.“No, you can’t,” he replied casually, catching me off guard. I stared at him, a bit surprised...

Nobody’s listening to the users

As human beings, we’re all prone to biases — confirmation bias being one of the most notable. It affects communication with clients and can deeply impact product development, especially in the early stages when startups are striving for product-market fit...

Draw the line

You’ve just started a project with a new client, and there’s excitement in the air. It’s a big client, and expectations are high. Naturally, you want to present yourself and your team in the best possible light. There are small disruptions in the workflow now and then, but you choose to ignore them...

Will AI wipe out all the designers?

Will AI wipe out all the designers? Did Photoshop make them obsolete? Back in the day, it opened the door for folks without a design background to jump into a new career. Anyone could start designing flyers or brochures. You didn’t need to know much about typography or be good at drawing. All you needed was the software — or at least, that’s what people thought...

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