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Twice a month, articles on making fintech products fit what users need.
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hello@nikola.design
Based in Belgrade, Serbia.
Working worldwide.
Zero defaults © 2026 . All rights reserved
Insights
see all
Don't know who you're building it for? You're burning money
If you don't know who your website should serve, you're probably failing at a lot of other things too, since knowing your audience should be the number one thing you focus on with your online presence.
continue reading
Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me
Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.
Subscribe to my newsletter
Twice a month, articles on making fintech products fit what users need.
join newsletter
Let’s work together
hello@nikola.design
Based in Belgrade, Serbia.
Working worldwide.
Zero defaults © 2026 . All rights reserved
Insights
see all
Don't know who you're building it for? You're burning money
If you don't know who your website should serve, you're probably failing at a lot of other things too, since knowing your audience should be the number one thing you focus on with your online presence.
continue reading
Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me
Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.
Subscribe to my newsletter
Twice a month, articles on making fintech products fit what users need.
join newsletter
Let’s work together
hello@nikola.design
Based in Belgrade, Serbia.
Working worldwide.
Zero defaults © 2026 . All rights reserved
Insights
see all
Don't know who you're building it for? You're burning money
If you don't know who your website should serve, you're probably failing at a lot of other things too, since knowing your audience should be the number one thing you focus on with your online presence.
continue reading
Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me
Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.