Subscribe to the free
insight emails
join newsletter
hello@nikola.design
Belgrade, Serbia
Zero defaults. © 2026
Insights
see all

Getting more traffic won’t fix your s*itty site
If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping...
continue reading

Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me
Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.
Belgrade, Serbia
Zero defaults. © 2026
Subscribe to the free insight emails
join newsletter
Insights
see all

Getting more traffic won’t fix your s*itty site
If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users.
continue reading
Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me

Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.
Belgrade, Serbia
Zero defaults. © 2026
Insights
see all

Getting more traffic won’t fix your s*itty site
If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users.
continue reading
Hola, I’m Nikola
Few key facts:
I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019
Won Gold in the User Experience category at Best of Swiss Apps for the UI design
Creative Lead for Siemens—global leader in industrial tech
more about me

Subscribe to the free insight emails
join newsletter
Fintech UX designer.
20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.