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Clark

hello@nikola.design

Belgrade, Serbia

Zero defaults. © 2026

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Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping...

continue reading

Hola, I’m Nikola

Few key facts:

I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019

Won Gold in the User Experience category at Best of Swiss Apps for the UI design

Creative Lead for Siemens—global leader in industrial tech

more about me

Fintech UX designer.

20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.

Clark
hello@nikola.design

Belgrade, Serbia

Zero defaults. © 2026

Subscribe to the free insight emails

join newsletter

Clark

Insights

see all

console image

Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users.

continue reading

Hola, I’m Nikola

Few key facts:

I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019

Won Gold in the User Experience category at Best of Swiss Apps for the UI design

Creative Lead for Siemens—global leader in industrial tech

more about me

Fintech UX designer.

20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.

Clark
hello@nikola.design

Belgrade, Serbia

Zero defaults. © 2026

Insights

see all

console image

Getting more traffic won’t fix your s*itty site

If you want more people to visit your website, one way is to nail down the SEO or optimize the content for LLMs. I find it amusing that no matter that it's 2026, I still see sites putting out massive amounts of text hoping the machines will scrape it and recommend it to users.

continue reading

Hola, I’m Nikola

Few key facts:

I helped Clark, digital insurance—as Lead UX/UI Designer—Germany’s fastest-growing digital startup in 2019

Won Gold in the User Experience category at Best of Swiss Apps for the UI design

Creative Lead for Siemens—global leader in industrial tech

more about me

Subscribe to the free insight emails

join newsletter

Clark

Fintech UX designer.

20 years of experience, consulted on projects including: e-banking, investment platforms and digital insurance.