1. Nodding instead of consulting

A few years ago, I was sitting in a small café near my office. The owner, who was also the waiter, came over to take my order.

“Can I get an espresso with cold milk?” I asked...

1. Nailing confirmation bias

As human beings, we’re all prone to biases — confirmation bias being one of the most notable. It affects communication with clients and can deeply impact product development, especially in the early...

Bending the knee until it cracks

You’ve just started a project with a new client, and there’s excitement in the air. It’s a big client, and expectations are high. Naturally, you want to present yourself and your team in the best possible light...